5 Ways to Connect with Your Ideal Customers

a guest post by Christine Brady

Regardless of the term you use, connecting, targeting, marketing – when it comes to running a business, it all means the same thing.  Getting on a level with your customers where you understand them and what they are going through.  Their pains, their frustrations, their joys.

All the things that weigh heavily on their minds each and every day.

Being able to get on that level will not only send your business into overdrive, but it will make you more of an attraction magnet to your ideal customers.

The Irresistible Parts of Your Business

Attracting the right customers for your business is a crucial part of business success.  That’s an oversimplified statement, but it is entirely spot on.

Here’s an image I like to use:  Suppose your business is the core of an apple.  It’s the inner workings.  Now we wouldn’t call the core of an apple an apple.  It’s just the core – the non-edible part.  That apple is not complete without the surrounding matter or layers.  It’s the juicy stuff that makes it an apple.  The same is true with your business…

The core is just the inner workings of your business – the positioning of your business.  The actual apple is the part that people can see, touch, taste (maybe if you have a health food business), but the idea is that the surrounding matter is what gives your business irresisitibleness.

Ways to Connect with Your Ideal Customers

If you want to connect with your ideal customers, you have pull together all of your business’ irresistible qualities and make them work together.

Your website or blog.  Your website is like your home on the Internet.  But more importantly, your website is a reflection of your business.  Clear, concise messages should be prominent on your home page.

Consider this question – what do I want visitors to do on my website?  Hopefully it has something to do with opting in to your list.

Your articles.  The articles you publish on your site give your readers a glimpse into the real you and what you offer.  A blog post is not just a blog post, it is a statement to the rest of the world about the focus of your business.  The saying, “content is king” is only 3 little words – 15 characters – but the contextual meaning behind it is enormous.

It’s the content that’s the king – that’s what customers yearn for, not necessarily your business.

Your opt-in.  An opt-in form is not a maybe, nor is it a “I’m too busy with other things.”  If your opt-in form is not converting readers into subscribers, then finish reading this article, head over to your website and change up your opt-in form.  An opt-in form with a strong message to your ideal prospects is not an optional thing.  It’s a must.  Your subscriber list is your strongest level of connections.  Social media is great, but it can also be eliminated without warning.

Focus on growing your list daily.

Your sales copy.  Your sales copy does not need to be perfect.  I’ll repeat it again, your sales copy can have flaws.  It’s ok.  Did you know that sometimes even the most unpolished copy outpulls the most solid, professionally done copywriting?  It’s true – The reason has to do with your market and your relationship with your market.

Your customers know you, they are on your list to learn more from you… Something you said or wrote or did struck a chord with them and they were impressed by you.  In this case, your sales copy is just a formality.  It’s a chance for you to highlight some of your products best benefits, as they apply to your ideal customers.

Your messages.  This final aspect goes back to the “content is king” statement.  This is specifically for your email messages, but really any content you publish is at stake.  Your messages further develop the relationship you have with your customers.  The key is knowing who you are writing to in the first place.

Take it to the Next Level

Connecting with your target customers is one thing, once they start connecting with others and sharing your messages with them, that’s where the real expansion occurs.

And it happens without you even knowing it – one person shares something you wrote with his or her tribe and they share it again and pretty soon, you have connections from all over the World Wide Web.

All because you connected with your ideal customers in the first place.

If you want to attract raving fans to your subscriber list, then start with my free Subject Line Manifesto .  It is part case study and part real life examples of how to get your emails opened and acted on.

Christine Brady writes sizzling email copy and she can teach you how to do the same. Eager, hungry, raving fans will WANT to join your list when you follow the Raving Fans List Building Formula. Whether you have started your email list or are brand new to the idea of having a subscriber list, Christine can help you build, market to and grow a responsive email list.

How Mistakes Help Guide Your Business Mojo

Do you ever feel like your mistakes are keeping you from your True Purpose? Or maybe you are so afraid to make mistakes that you don’t put yourself out there at all.

It’s time to learn to love your mistakes! Join me today as I interview Katie Geddes Ulanov and find out how mistakes help guide your business mojo. You’ll discover:

* How mistakes are a necessary and fundamental part of your business growth

and learning process

* the #1 thing you need to know about failures and dead-ends that will turn your

business around

* 4 tips to help you value and learn from your mistakes


* and much more

Katie Geddes Ulanov is the founder of embodyart.org, a vision, brand, and community-building design company. She loves to help creative people see that business and are are natural partners and that you can make a great living creating art.

Join us on the call by signing up below:

 

Remove Your Blocks so Your Business Rocks

Are you tired of struggling to get more clients and make money in your business? Subconscious blocks are the number one reason small business owners aren’t getting enough clients, aren’t making enough money, and aren’t able to bring their gifts to the world in a big way.

All that is about to change! Join me for an amazing interview with world-renowned business hypnotherapist Jenn August as we take a look at the real reason your business isn’t where you’d like it to be.

On this call, you will discover:

* Where you are leaking time and money in your life

* What you might be doing that is sending potential clients & income away

* How who you are can be a natural magnet for who you are here to serve

* How to change your relationship with money to let way more in

* and much, much more

Jenn August is a hypnotherapist and success coach specializing in helping people remove their blocks to allowing money to flow into their lives. She has been called the mother of business hypnotherapy and is one of the world’s leading experts in removing subconscious blocks to business success.

John Assaraf of the smash hit “The Secret” said “Hypnotism is where it’s at and Jenn August knows how to do it and help you!” Jenn has pioneered a patented system called C3 that has helped thousands of business owners clear their subconscious blocks and double, triple and quadruple their income. She is the author of the block buster CD set/workbook: “Remove Your Blocks So Your Business Rocks TM. As the co-creator of a global association called Spiritual Women Entrepreneurs International (SWE) she gets to support business women all over the world to accomplish their goals.

Sign up today and join us for this life-transforming call!

7 Little Known Reasons You’re Having Time-Management Issues

Are you stuck trying to get it all done in your business? Do you feel like you have to juggle so many tasks that you aren’t sure what to do from one minute to the next? Do you find yourself jumping to reply every time someone sends you an email, a Facebook message, or calls you?

Join LeAnne Chesser today at 3 pm PST and find out why your business doesn’t have to be this way.

On this call, you’ll discover:

* 7 little-known reasons you’re having time-management issues

* the real reason your time-management strategies aren’t working (ithat you think!)

* why cookie-cutter approaches to time-management don’t work, and what to do instead

Leanne worked with people with disabilities for 24 years. She has a B.Ed. and worked as a Teacher with kids with special needs. Later she combined her talents in psychology, education, and organization to become a Life Coach.

Now, in addition to teaching, Leanne helps entrepreneurs overcome overwhelm and juggle it all in a way that works for them and their own personal style. She really loves all of what she does online, but her favorite parts are helping people grow in self worth and balance, sorting through information, writing step by step guides, blogging, and creating learning communities.

LeAnne is the author of “How to Build a Kick-Butt Blog” and the creator of “31 Days to Magically Create More Time” and “How to Be More Productive Online: Blogging & Social Media Tools to Save You Time.”

Join us on the call and learn how you can pick up the guide, “50 Ideas to Help Save You from the Social Media Time Suck.”

 

Fear to Success Leaderboard

 

The affiliate contest is in high gear, and several people are vying for the win. Are you on the leaderboard? Winners not only receive their earnings, but the grand prize winner will receive a ticket to PJ Van Hulle’s Client Attraction Blueprint 2-Day Intensive (valued at $1500)!

I just returned from CAB, where I learned a ton of amazing information, met some new friends, and picked up a few new networking partners. I also learned what to focus on next in my business, and where I can drop the guilt and overwhelm – bonus!

Who will win the ticket? Check out the video below. There’s still time to sign up as an affiliate and win!

The Business is NOT So Scary: Fear to Success training series features some of today’s leading business women. You can find out more when you take your business from Fear to Success!

Afraid of Not Being Ladylike in Your Business?

Are you afraid of not being “ladylike” in your business? Were you told to be a “good girl” (or boy) growing up, and now you have trouble speaking up, being heard, and letting your brilliance shine?

Lady, it is time to be seen, and be heard!

Join us at 3 pm PST/ 6 pm EST today (October 15th) as Lisa Marie Selow spills the truth about being a powerful business rebel chick.

You’ll discover:

* How your ideas of “being a lady” may be holding you back in your business

* Why you absolutely must get your life’s work out

* 5 secrets to be seen and hear now instead of waiting around

* and much, much more

Don’t miss this free training with Lisa.  Sign up below and you will also receive the Business is NOT So Scary Magazine, where successful business leaders talk about how they overcame their fears in business and how you can, too:

How To Avoid Overwhelm While Climbing The Ladder To Success

a guest blog post by Leanne Chapman

When you’re working on building your own business as a solo entrepreneur, often with your old office job still in tow, not to mention your family commitments and responsibilities, one glance at your ‘to do’ list can be enough to make you want to crawl back into bed.

How do you keep going when it feels like it’s all too much and you can’t even remember why you wanted to do this in the first place? I imagine it’s a little like what climbing enthusiasts feel when they set out to climb something like Mt Everest. Do they look at the peak up there in the clouds each and every day and remind themselves that this is where they need to get to? Probably not.

Any major goal is a series of small ‘one foot in front of the other’ goals. For a climber, just getting to base camp would probably be step number 267 on their ‘to do’ list. It’s possible to get so caught up in these smaller steps that when we do finally look up, our destination is suddenly a whole lot closer.

It’s like those times when you see a niece or nephew after a few months apart and you notice how much they’ve grown. Their parents don’t really notice this because they see their children every day. Likewise, if we watch our destination closely, we won’t notice our progress as much as we would if we took our eyes off it and focused instead on the next step, and the step after that.

The process of avoiding overwhelm is a little like driving a long distance at night. We can really only see a tiny space ahead of us at a time, but we can drive a great distance in this manner. Building a business is like this – we only need to see the next step to move ahead, but if we keep stopping to check our destination we will take a lot longer to reach it.

Continually looking at our ultimate goal can also create doubts and hesitation because we feel so overwhelmed about the distance we still have to travel. What often happens at this point is that other people pick up on this and also begin to have doubts about us. Have you ever watched someone who was unsure about what they were doing? Unless the person was someone close to you in whom you had total faith, you may have also started to doubt their abilities to finish the task. If we feel strongly committed to our goals, oddly enough other people will start to believe in them too.

So it’s crucial to believe in yourself by ensuring your goals are in alignment with your values rather than someone else’s. If you know what’s true for you and you follow this truth, not only will you find putting one foot in front of the other much easier even when the going gets tough, you’ll notice others will also believe in you and support you through these times.

If you’re not sure if your goals are in alignment with your own values, pick up a free copy of my e-book 5 Days to Identifying a Life That Works For You  so that you can discover, through the use of simple creative activities, five small steps to getting back in touch with your true self again. Doing this will ensure you are moving towards your goals with motivation and support, avoiding overwhelm along the way.

 

 

 

 

 

 

 

 

 

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Jump the Biggest Hurdle to Your Success

Julia Neiman of Transform for Life helps you jump the number one hurdle to your success. Take your business from an ordeal to an adventure when you join us on the call at 3 pm PST. You’ll discover:

* How to help young people  jump the number one hurdle to success

* 3 limiting beliefs that keep your teen struggling, and how to change their mindset

Even though Julia works mainly with teens, her lessons are applicable to your business as well. Don’t miss out on this free training, where you can also get your free gift, the “Get Stuff Done Tool.”

 

 

 

What to Do When You’re Feeling Down

Everyone has days that suck. You feel like no one is listening. You can’t find clients anywhere. You’ll never get this business thing figured out!

After you give yourself a few minutes to get all of that out of your system, what do you do? Refill yourself with positive energy by asking questions that will help you move forward, like in this video by Jenn August.

You can also listen to great trainings and even get your questions answered at the Wealthy Mind Warrior Premier Teleconference.

I’ll see you there. Until then, keep singing…