a guest post by Christine Brady
Regardless of the term you use, connecting, targeting, marketing – when it comes to running a business, it all means the same thing. Getting on a level with your customers where you understand them and what they are going through. Their pains, their frustrations, their joys.
All the things that weigh heavily on their minds each and every day.
Being able to get on that level will not only send your business into overdrive, but it will make you more of an attraction magnet to your ideal customers.
The Irresistible Parts of Your Business
Attracting the right customers for your business is a crucial part of business success. That’s an oversimplified statement, but it is entirely spot on.
Here’s an image I like to use: Suppose your business is the core of an apple. It’s the inner workings. Now we wouldn’t call the core of an apple an apple. It’s just the core – the non-edible part. That apple is not complete without the surrounding matter or layers. It’s the juicy stuff that makes it an apple. The same is true with your business…
The core is just the inner workings of your business – the positioning of your business. The actual apple is the part that people can see, touch, taste (maybe if you have a health food business), but the idea is that the surrounding matter is what gives your business irresisitibleness.
Ways to Connect with Your Ideal Customers
If you want to connect with your ideal customers, you have pull together all of your business’ irresistible qualities and make them work together.
Your website or blog. Your website is like your home on the Internet. But more importantly, your website is a reflection of your business. Clear, concise messages should be prominent on your home page.
Consider this question – what do I want visitors to do on my website? Hopefully it has something to do with opting in to your list.
Your articles. The articles you publish on your site give your readers a glimpse into the real you and what you offer. A blog post is not just a blog post, it is a statement to the rest of the world about the focus of your business. The saying, “content is king” is only 3 little words – 15 characters – but the contextual meaning behind it is enormous.
It’s the content that’s the king – that’s what customers yearn for, not necessarily your business.
Your opt-in. An opt-in form is not a maybe, nor is it a “I’m too busy with other things.” If your opt-in form is not converting readers into subscribers, then finish reading this article, head over to your website and change up your opt-in form. An opt-in form with a strong message to your ideal prospects is not an optional thing. It’s a must. Your subscriber list is your strongest level of connections. Social media is great, but it can also be eliminated without warning.
Focus on growing your list daily.
Your sales copy. Your sales copy does not need to be perfect. I’ll repeat it again, your sales copy can have flaws. It’s ok. Did you know that sometimes even the most unpolished copy outpulls the most solid, professionally done copywriting? It’s true – The reason has to do with your market and your relationship with your market.
Your customers know you, they are on your list to learn more from you… Something you said or wrote or did struck a chord with them and they were impressed by you. In this case, your sales copy is just a formality. It’s a chance for you to highlight some of your products best benefits, as they apply to your ideal customers.
Your messages. This final aspect goes back to the “content is king” statement. This is specifically for your email messages, but really any content you publish is at stake. Your messages further develop the relationship you have with your customers. The key is knowing who you are writing to in the first place.
Take it to the Next Level
Connecting with your target customers is one thing, once they start connecting with others and sharing your messages with them, that’s where the real expansion occurs.
And it happens without you even knowing it – one person shares something you wrote with his or her tribe and they share it again and pretty soon, you have connections from all over the World Wide Web.
All because you connected with your ideal customers in the first place.
If you want to attract raving fans to your subscriber list, then start with my free Subject Line Manifesto . It is part case study and part real life examples of how to get your emails opened and acted on.
Christine Brady writes sizzling email copy and she can teach you how to do the same. Eager, hungry, raving fans will WANT to join your list when you follow the Raving Fans List Building Formula. Whether you have started your email list or are brand new to the idea of having a subscriber list, Christine can help you build, market to and grow a responsive email list.